Case Study: Robertson Sumner achieves faster hires and £400K revenue growth with Odro

Robertson Sumner exceed growth expectations with Odro

Robertson Sumner, a 21‑head sales recruitment firm based in Gerrards Cross, Buckinghamshire, began using Odro’s video interviewing platform (including the Capture feature) in September 2018 to address the difficulty of assessing candidate personality from CVs and to speed up screening. Faced with clients routinely doing two or three face‑to‑face interviews, they needed a way to see candidates earlier, reduce interview stages and improve engagement.

By implementing Odro—using Capture for personalised outreach, two‑way live interviews, solo responses and shortlisting workflows—Robertson Sumner shortened hiring cycles, increased client conversion to retainers and drove measurable growth: retained service share rose from 12% to 28% in 2019 (a £400,000 shift, with more than half attributed directly to Odro), platform costs were recovered within three months, and hires such as a Jabra role were completed in eight weeks. Odro also helped the team secure higher‑value clients (some spending over £50k) and boost engagement, for example booking meetings with multiple CEOs via personalised video.

Robertson Sumner

Calum Lyle

Director