Case Study: Macildowie achieves 3× return on investment in 6 weeks and organisation-wide adoption with Odro

Macildowie - Customer Case Study

Macildowie, a UK recruitment firm focused on finance, HR, marketing, support and executive roles, needed a way to manage remote interviewing and support SME clients who lacked the necessary tech. After evaluating suppliers, they chose Odro’s video interviewing and business development platform (including solo interviews and a shortlist portal) to integrate remote interviewing across the business and make client-facing processes seamless.

Odro implemented solo interviews, a password-protected branded shortlist portal that houses videos alongside CVs, tests and assessments, and tools for BD and internal information sharing. The solution is used at every level of the organisation and delivered clear ROI — Macildowie recovered three times their annual investment within six weeks — while improving shortlisting quality for high-volume temporary roles and adding depth for senior appointments.

Macildowie

Chris Huffen

Regional Managing Director