Case Study: Zest achieves higher retention and interview-to-offer rates with Odro

How Add Some Zest Retained +£6m with Odro

Zest is a recruitment agency placing mid- to senior-level Sales, Marketing, and Operational talent into technology businesses. They needed a way to productise their offering, stand out from contingent recruiters, and help clients see the person behind the CV rather than judging candidates on paper alone. Zest used Odro’s Capture/Vision products to support this goal.

With Odro, Zest improved candidate and client experience, increased retention, and drove stronger hiring outcomes. The results included £6.4M in retained business over seven years, a 45% interview-to-offer rate, a +94 NPS score, and 92% of their customer base retained; Zest also reported at least 10x ROI from Odro.

Zest