Case Study: Cast UK increases retained placements and speeds time-to-hire with Odro

Cast UK - Customer Case Study

Cast UK, an award‑winning recruitment firm with offices in Manchester, Birmingham and London, faced the need to speed up time‑to‑hire and offer a differentiated premium service while keeping the process simple for clients and candidates. To meet that challenge they evaluated several platforms and adopted Odro’s video interviewing solution, white‑labelled as BroadCAST, to integrate video interviews into their Edge retained offering.

Odro delivered a recruiter‑focused platform plus hands‑on implementation and support (including candidate/client connectivity help and the Capture video messaging tool), enabling Cast UK to move candidates through first‑stage screening much faster and boost client engagement. As a result Cast UK increased the proportion of retained work, has placed over £315k of business via the platform, and reports faster hires, strong client and candidate feedback and improved sales outreach using Odro.

Cast UK

Kerry O’Neill

Head of Marketing