Case Study: felgenshop.de boosts revenue per visit with ODOSCOPE AI

Through AI felgenshop.de becomes a pioneer in product list sorting

felgenshop.de, the German market leader for online car rims and complete wheel sets, needed a way to make use of its large product database more effectively. With more than 8,000 products and complex requirements such as TÜV regulations, vehicle compatibility, delivery conditions, and a mobile-first customer journey, the company was spending too much time on manual product list sorting and recommendations.

ODOSCOPE implemented an AI-driven product sorting and recommendation solution that used real-time, high-dimensional analyses to automatically rank items based on user context, vehicle fit, legal approval, and delivery reliability. With ODOSCOPE, felgenshop.de achieved a +25% turnover per visit, a +24% mobile conversion rate, and a +30% increase in assembly-outsourcing sales, while also reducing bounce rates and relieving product managers from manual work.

felgenshop.de

Björn Marquardsen

Head of E-Commerce