Case Study: Tennis Point boosts mobile sales and conversion with ODOSCOPE

Strong multi-channel performance increases mobile sales particularly

Tennis Point, a leading online tennis retailer with 19 multilingual shops across Europe, wanted to further improve an already strong conversion rate and customer experience. With a large product catalog and an increasingly mobile customer base, the company needed more personalized, situation-based sorting for both search and product lists. ODOSCOPE’s Operational Intelligence platform was used to help address this challenge.

ODOSCOPE consolidated Tennis Point’s historical data and automated the personalized sorting of search results and product lists based on individual user relevance, including on the server side with Elasticsearch. The result was lower bounce rates, higher page views per visit, and a double-digit sales increase, with mobile product lists seeing up to 65% uplift in some shops. ODOSCOPE also reduced manual effort through fully automated processes, while improving performance across desktop and mobile.

Tennis Point

Florian Braukmann

Chief Marketing Officer