Case Study: Peter Hahn GmbH boosts mobile performance with ODOSCOPE

Situational real-time personalization revolutionizes the shopping experience at PETER HAHN

Peter Hahn GmbH, the international B2C fashion retailer focused on women 55+, wanted to improve product recommendations in its online shop. Its existing recommendations relied heavily on past purchase history and data scattered across silos, which made them less effective for new customers and limited relevance across different shopping situations.

ODOSCOPE implemented its Situationalization Platform to combine web analytics and CRM data and sort product lists in real time based on user behavior, price sensitivity, and situational signals. The result was up to 20% higher demand and cart value, a mobile order value uplift of 18%, a 9% lower mobile bounce rate, and 3% longer mobile retention time, alongside stronger loyalty, faster purchase decisions, and higher conversion rates.

Peter Hahn GmbH

Tobias Arendt

Head of Digital Product Management & Marketing Automation