Case Study: InStyle.de increases engagement with ODOSCOPE real-time personas

Real-time personas create reading inspiration in every single moment

BurdaStyle’s InStyle.de, the online portal of Germany’s leading fashion magazine, needed a better way to serve its highly diverse, mobile-heavy audience. With a broad mix of content across fashion, beauty, lifestyle, and men’s and women’s wear, the site’s chronological article stream made it harder for users to quickly find content relevant to their individual interests and situations.

Using ODOSCOPE’s situationalization platform with real-time personas, BurdaStyle automatically re-sorted article teasers in real time based on user behavior, context, and interests, even for first-time visitors. The result was a more personalized reading experience with up to 22% higher click-through rates, up to 18% more page views per visit, and more returning users, especially on mobile.

InStyle.de

Harm Heibült

Director Product, BurdaStyle