Case Study: PETER HAHN achieves 20% higher mobile demand with ODOSCOPE Situationalization Platform

PETER HAHN lifts mobile demand 20% with ODOSCOPE

Peter Hahn GmbH, an international multichannel fashion company, faced a challenge personalizing its online shop for new customers, as its product recommendations were primarily based on previous purchase history. To increase the relevance of its offerings and improve conversion rates, it turned to ODOSCOPE and its Situationalization Platform.

ODOSCOPE implemented a solution that sorts product lists in real-time based on individual shopping situations, combining CRM and web analytics data. This resulted in a 20% increase in mobile demand, an 18% lift in mobile order value, and a 9% reduction in bounce rate, all achieved with GDPR-compliant sub-20ms decisioning.

Peter Hahn GmbH