Case Study: MADELEINE boosts revenue and conversion with ODOSCOPE

Madeleine boosts revenue by 20.1% with ODOSCOPE

Madeleine, a well-established German fashion brand, faced the challenge of launching a new online store following its acquisition. With a mobile-first audience and little historical customer data, it needed to move beyond a one-size-fits-all approach to deliver fast, intuitive, and hyper-personalized shopping experiences across its broad product assortment. The goal was to improve conversion, average order value, and loyalty from day one without relying on cookies.

ODOSCOPE implemented its hyper-personalization platform across all key touchpoints, including product listings, recommendations, and onsite search. Its real-time analysis, completed in under 20 milliseconds, delivered individually relevant content to each visitor in a GDPR-compliant manner without cookies. This solution from ODOSCOPE drove significant results for Madeleine, including a +20.1% increase in revenue, a +27.1% lift in conversion rate, and a +12.5% rise in average order value.

Madeleine