Case Study: Hofmeister increases sales and efficiency with ODOSCOPE

Hofmeister lifts sales 36% with ODOSCOPE

Hofmeister, a leading German furniture retailer, faced the challenge of manually sorting product lists in its online shop, a labor-intensive process that resulted in a low degree of personalization for its customers. Needing a scalable solution to automate its product range management and leverage its data for individualized content, the company turned to the ODOSCOPE Customer Engagement Platform.

By implementing ODOSCOPE, Hofmeister automated its product lists, displaying them individually for each user in a data-protection compliant way. The solution enabled A/B testing and the creation of different display strategies for various product categories. Using ODOSCOPE, Hofmeister increased sales by 36%, saw a 27% rise in shopping cart interactions, and achieved a 7% higher conversion rate.

Hofmeister