Case Study: FRANKONIA boosts revenue with ODOSCOPE hyper-personalization

Frankonia lifts revenue 41.53% with ODOSCOPE hyper-personalization

Frankonia, a leading German hunting goods supplier, faced the challenge of providing a relevant online shopping experience for its diverse range of products and customer types. Despite having data available, the company lacked the real-time technology to personalize its shop, meaning all visitors received the same product offerings. Frankonia needed a solution to dynamically utilize all its data signals for hyper-personalization.

Frankonia implemented ODOSCOPE's hyper-personalization platform to tailor product displays in real-time using customer, behavioral, and situational data like weather and location. The solution enabled A/B testing and dynamic product scoring. Using ODOSCOPE resulted in a substantial revenue uplift, including a +41.53% increase from known users and a +15.36% increase from unknown users, whose average order value also rose by +9.38%.

Frankonia