Case Study: DefShop achieves curated, individually relevant product sorting with ODOSCOPE

DefShop boosts automated list sortings by 100% with ODOSCOPE

DefShop, a major European online retailer for urban fashion, faced the challenge of providing a unique shopping experience to its many new users. Their product lists were sorted primarily by product newness, forcing customers to laboriously search through a vast and growing inventory. They partnered with ODOSCOPE to leverage their historical data and find a solution to improve customer experience through personalized product list sorting.

ODOSCOPE implemented its Customer Engagement Platform, using a situationalization approach to analyze data from all silos. The solution performs real-time, high-dimensional analysis of a user's characteristics to rearrange product lists, displaying the most relevant items first. This fully automated process delivered above-average uplifts in conversion rates, shopping carts, and sales for DefShop, while also saving the team 60% of the time previously spent on manual sorting.

DefShop