Case Study: Certeo boosts B2B ecommerce sales with ODOSCOPE's real-time personalization platform

Certeo lifts sales 12% with ODOSCOPE

Certeo, a major European B2B provider of office and business equipment, faced the challenge of a low conversion rate on its ecommerce site. With users leaving quickly if they couldn't immediately find products, Certeo needed a way to personalize the shopping journey. They turned to ODOSCOPE and its Situationalization Platform to provide a more relevant experience for each user.

ODOSCOPE's solution used real-time data to personalize product recommendations and sort category and search results for every visitor. This implementation led to a significant positive impact, including a 12% uplift in sales and a 13% increase in basket value. The vendor, ODOSCOPE, successfully personalized the experience for 100% of the site's traffic in a GDPR-compliant manner.

Certeo