Case Study: asambeauty boosts sales with ODOSCOPE situational recommendations

Asambeauty boosts sales 11% with ODOSCOPE

Asambeauty, a beauty platform offering over 500 of its own branded products, faced a challenge with its previous product recommendation tool. The classic RECO system was based on historical customer behavior, which resulted in suggestions that were often irrelevant to many individual visitors and their specific situations, causing them to be ignored. To improve customer experience and relevance, asambeauty sought a new solution from ODOSCOPE.

ODOSCOPE implemented its situationalization solution, which uses an Operational Intelligence Platform to provide recommendations based on both a user's personal interests and their current situational context, such as device and time of day. This approach resulted in an 11% sales increase for tablet users and a 100% uplift in customer experience during the test phase. The performance convinced asambeauty to completely replace its old tool with ODOSCOPE's service, which was subsequently integrated via a REST-API.

Asambeauty