Case Study: YSL Beauty increases sales conversions with Odore

How YSL Beauty used Odore to increase sales conversions for their hero fragrance

YSL Beauty, an international luxury brand, sought to increase sales conversions for its hero fragrances through a product sampling campaign. Their challenge was to ensure that only high-intent, genuinely engaged users on their own website could claim samples to maximize the efficiency and impact of the campaign.

To solve this, they implemented Odore's platform. The solution utilized a new website tracking pixel to pre-qualify high-intent users and a campaign builder to create a bespoke, branded customer journey. Odore's integration also pushed leads to the YSL CRM in real time. The results were highly successful, yielding an 8x ROI, with 8.33% of sample recipients purchasing a full-sized product and 70% of the users being new customers for YSL.

YSL Beauty