Case Study: Urban Decay drives Black Friday awareness and generates 4,000+ leads with Odore

How Urban Decay used Odore to drive awareness around Black Friday

Urban Decay, a renowned cosmetics brand, wanted to drive awareness for its Black Friday sale by generating new leads. The company partnered with the vendor Odore to implement a digital competition that encouraged customers to sign up for early access to exclusive deals.

Odore's solution involved integrating Urban Decay's social accounts and utilizing Facebook's lead form tools to create an engaging campaign. The approach resulted in over 4,000 leads and nearly 1.5 million impressions. Odore's platform was integral to the campaign's success, which saw a 98% rate of new customer acquisition and lower overall acquisition costs.

Urban Decay