Case Study: Tata Harper Skincare collects first-party customer data with Odore

How Tata Harper collected valuable first party data on their customers

Tata Harper Skincare, a luxury eco-friendly beauty brand, wanted to gain a deeper understanding of their customers' skincare concerns and collect valuable first-party data for future retargeting campaigns. They partnered with the vendor Odore to address this challenge.

Odore implemented a solution by developing an interactive microsite for Tata Harper's new Superkind collection. This microsite, created using Odore's design studio, educated visitors on the products and gathered customer preferences through integrated questions. The approach was highly successful, yielding an 80% opt-in rate and a 97% completion rate, providing Tata Harper with detailed customer insights for segmentation and retargeting.

Tata Harper Skincare