Odoo
202 Case Studies
Case Study: Wireless Cables achieves a 64% reduction in back-office costs and streamlines operations with Odoo
A Odoo Case Study
Wireless Cables Expands the Reach of BlueTooth Technology
Wireless Cables Inc., founded in Santa Cruz in 2003 by Juergen Kienhoefer, develops AIRCable™ long-range Bluetooth devices for industrial, consumer, and IoT markets. Rapid growth and new market opportunities exposed a fractured back office—multiple non-integrated tools, manual double-entry, and QuickBooks limitations—making order-to-cash, inventory, and website management inefficient and time-consuming.
The company implemented Odoo 10 Enterprise to unify Accounting, eCommerce, Inventory, Website and other apps into one system, enabling inline website edits, integrated marketing/analytics, streamlined reconciliation, and smoother order-to-shipment workflows. As a result Wireless Cables cut back-office and bookkeeping costs by 64%, freed leadership to engage customers and publish more technical content, and improved online sales, visibility, and operational efficiency.
Open case study document...
Wireless Cables
Juergen Kienhoefer
CEO & Founder