Case Study: Elton Group achieves streamlined operations and scalable growth with Odoo

The Australian products supplier Elton Group is ready to grow with Odoo

Elton Group, a Melbourne-based supplier of interior architectural products with over 70 years of history and a strong focus on environmental sustainability, faced fragmented operations running on basic accounting software (MYOB), single-user Excel sheets and handwritten documents. This patchwork caused poor stock control—exacerbated by complex units of measure—limited customer communication and threatened to double their administrative headcount unless they moved to a single integrated system with tighter workflow and financial controls.

WillowIT implemented Odoo (CRM, Sales, Purchasing, Stock & Warehouse, Finances) plus custom modules to handle Elton’s unique product and stocking requirements. The result is automated end-to-end workflows (re-ordering, receipts, deliveries), an integrated CRM with full customer history, accurate multi-unit stock management and up-to-date sales analytics accessible anywhere—delivering better structure, lower overheads and the information needed to grow confidently.

Elton Group

Giovanni Farisetli

Chief Technology Officer