Case Study: Quality Products achieves a sales cycle cut from weeks to minutes with Odoo

Shortening the Sales Cycle from a WEEK to MINUTES is no Longer a Myth

Quality Products is a Sydney‑based importer, wholesaler and distributor of premium garden tools and gifts (est. 1997) serving retailers across Australia and New Zealand. With 12 staff and six Odoo users, the business was held back by a third‑party accounting system, a website that wasn’t integrated with inventory or pricing, manual Word‑based catalogs and order taking, poor B2B capabilities and inefficient trade‑show order capture — all causing duplicated data, errors and slow sales cycles.

Quality Products implemented Odoo Enterprise (eCommerce, Accounting, Inventory, Sales, POS and Mass Mailing) with customizations for B2B/B2C catalogs, real‑time inventory at trade shows, integrated purchasing-to-invoicing and targeted email campaigns. The unified platform turned weeks of catalog mailing and manual order processing into minutes, improved cash flow and supplier/customer onboarding, and delivered enterprise‑grade capabilities at a fraction of the cost — materially increasing sales efficiency and profitability.

Quality Products

Rick De Ataide

Director