Case Study: Scratch DJ Academy achieves centralized operations and streamlined admissions with Odoo

Scratch DJ Academy - Customer Case Study

Scratch DJ Academy, founded in 2002 by Rob Principe and Jam Master Jay of Run‑DMC, operates six academies across the U.S. with a mission to lower barriers to learning DJing and music production. As the business grew, each location developed siloed sales and reporting processes and relied on a bulky CRM, creating a need for a unified sales pipeline, class inventory tracking, and a flexible API for custom web tools.

The academy implemented Odoo for Sales, Marketing, and Events and built a custom Ruby on Rails web app on top of Odoo’s API, using Odoo as the centralized data hub for customers and class inventory. Within months they completed a mass data import, achieved consistent processes and metrics across locations, reduced administrative work for admissions coordinators, and gained better visibility into operations and efficiencies.

Scratch DJ Academy

Christopher Knight

Software Developer