Case Study: NON SON (Vietnam fashion head‑wear brand) achieves digital transformation—streamlined retail, e‑commerce, HR & manufacturing with Odoo

NON SON - Customer Case Study

NON SON is a 23‑year‑old Vietnamese fashion brand with over 200 retail stores, supplying hats, caps and motorcycle helmets for men and women. Facing the need to modernize and scale, the company embarked on a digital transformation to upgrade its retail operations, e‑commerce and digital marketing, HR and KPIs, factory planning and analytics.

Implemented by BESCO Consulting, a five‑phase Odoo rollout delivered a unified digital core: retail chain transformation, improved online business and marketing, HRM with KPI tracking, manufacturing planning for 700 employees across two factories, and BI dashboards. The result is streamlined operations, better production and workforce planning, data‑driven decision making and a stronger platform to pursue global growth.

NON SON