Case Study: Universem achieves streamlined project management and 30% lower administrative costs with Odoo

How Universem improved its project management

Universem is a Belgian digital marketing consultancy of 16 people offering SEO, digital advertising and web analytics. As the company grew it struggled to track an increasing number of prospects and to improve internal communication and project coordination, so it needed a centralized system to manage leads, orders and projects.

Eezee‑IT implemented Odoo (CRM, Sales, Marketing, Billing & Accounting, HR, Project and BI) to automate the flow from prospect to offer to order and project work, with integrated invoicing and reporting. This delivered better prospect management, clearer team communication, on‑time/on‑budget projects and stronger reporting for decision‑making — helping Universem multiply revenue and reduce administrative costs by at least 30%.

Universem

Sébastien François

Partners & Operation Director