Case Study: Wink launches Belgium's first online-only drive-through supermarket in under a year with Odoo

Behind the Scenes of Wink Odoo Fuels the 1st Online-Only Supermarket in Belgium

Wink, part of the Louis Delhaize group, is Belgium’s first online drive‑through supermarket where customers order online, pick a convenient time, identify themselves with an RFID card, and have groceries loaded into their car within minutes. Faced with the challenge of launching the new concept and making the first store operational in under a year with no existing management system, Wink ran a tender between Microsoft Dynamics and Odoo, chose Odoo for its flexibility, and engaged Acsone to deliver the implementation under a tight timeline.

Acsone implemented Odoo Purchase, Sales, Inventory and Accounting using one‑week Scrum sprints and added connectors for the eCommerce platform, barcode scanners, payment providers and supplier systems. The solution automated reordering, zone‑based picking, package barcoding, multi‑company accounting and reconciliations, enabling on‑time launch, smoother picking and delivery flows, expansion to home delivery, remote access and real‑time traceability — with ongoing support from Acsone and measurable gains in efficiency and control.

Wink