Case Study: UW Medicine Advancement boosts awareness and engagement with Odd Dog Media LinkedIn Ads

UW Medicine Advancement drives 1M+ impressions with Odd Dog Media

UW Medicine Advancement, the philanthropic arm of UW Medicine, sought to increase brand awareness and drive engagement with audiences interested in medical research and philanthropy. Their challenge was identifying the right ad formats and audience targeting to effectively connect with potential supporters. They partnered with digital marketing agency Odd Dog Media to manage their LinkedIn advertising campaign.

Odd Dog Media implemented a funnel-based campaign strategy with custom audience targeting and impactful ad creative. The solution successfully expanded the organization's reach, resulting in over 1 million impressions, 7,935 clicks, and 211,013 video ad views. Odd Dog Media helped connect more people to UW Medicine Advancement's mission while driving strong engagement with its content.

UW Medicine Advancement