Case Study: Sun Mountain Lodge achieves strong ROI and more direct bookings with Odd Dog Media's Google Ads strategy

Sun Mountain Lodge drives 3.97x ROI with Odd Dog Media

Sun Mountain Lodge, a luxury resort in Washington's Methow Valley, sought to increase direct bookings and better compete with online travel agencies. They engaged the digital marketing vendor Odd Dog Media to build and optimize a Google Ads strategy to meet this challenge.

Odd Dog Media implemented a comprehensive Google Ads solution for Sun Mountain Lodge that included specialized hotel placements, continuous A/B testing, and a strategy aligned with the resort's seasonality. This approach successfully drove direct bookings, resulting in a 5.70% conversion rate and a strong 3.97x return on investment for the client.

Sun Mountain Lodge