Case Study: Harborstone Credit Union boosts social engagement with Odd Dog Media

Harborstone Credit Union boosts social traffic 530% with Odd Dog Media

Harborstone Credit Union, a growing local credit union with 15 branches, needed support to develop a consistent brand image and a strategic content library across its social media platforms. Their existing content lacked cohesion and failed to authentically showcase the organization's unique people-focused culture. They partnered with Odd Dog Media for organic social media management to increase brand awareness and connect with a younger audience.

Odd Dog Media developed a data-driven organic social media strategy built on defined content pillars and brand-aligned content. This approach replaced stock imagery with authentic representations of the credit union's culture and community impact. The vendor's solution delivered significant measurable results for Harborstone, including a 530% increase in website traffic from social media, a 185% growth in followers, and a 135% rise in total engagements.

Harborstone Credit Union