Case Study: Harborstone Credit Union builds a stronger social media brand with Odd Dog Media

Harborstone Credit Union boosts engagement and grows impressions, reach, and followers with Odd Dog Media over 1.5 years

Harborstone Credit Union, a growing credit union with 15 branches in Washington, faced the challenge of developing a consistent and authentic brand image across its social media platforms. They needed to move away from impersonal stock photography and instead showcase their key differentiator: the genuine personal connections between their employees and members. They partnered with Odd Dog Media for photography, videography, and organic social media management to address this.

Odd Dog Media implemented a solution involving monthly visits to the credit union's branches over a year and a half to collect original photography and videography content. This included employee headshots, member testimonials, and interviews, which were edited into social media posts. The work by Odd Dog Media resulted in an expansive, on-brand content library and led to measurable increases in social media engagement rates, impressions, reach, and follower growth.

Harborstone Credit Union