Case Study: Bainbridge Artisan Resource Network (BARN) expands reach with Odd Dog Media's Google Ads Grants

Bainbridge Artisan Resource Network boosts impressions 40% with Odd Dog Media

The Bainbridge Artisan Resource Network (BARN), a nonprofit community makerspace, sought to optimize its underutilized Google Ads Grant to drive interest in its classes and events. A key challenge was maintaining strict compliance with grant policies to keep funding active while also achieving its marketing goals. They partnered with Odd Dog Media to transform the grant into a dependable awareness channel.

Odd Dog Media audited the account, resolved tracking issues, and simplified the campaign structure to ensure compliance and improve performance. Through A/B testing and refined targeting, they significantly expanded BARN's reach. The results included a 40% increase in impressions, a 20% increase in grant spend utilization, and a 12.19% average clickthrough rate, establishing a reliable channel for awareness and growth.

Bainbridge Artisan Resource Network (barn)