Case Study: Informa TechTarget protects and migrates critical Salesforce data with Odaseva

Informa TechTarget protects 39 million records with Odaseva

Informa TechTarget, a global leader in purchase intent-driven marketing and sales services, faced a significant challenge in preserving Salesforce data integrity during massive acquisitions and rapid data growth. Their Salesforce data volume increased exponentially, and they needed a reliable way to back up and restore data during critical migrations to avoid potential catastrophes. They selected Odaseva for its field-tested Salesforce data protection and backup and restore solution that fit within their cost structure.

Odaseva implemented a powerful data protection solution that automated daily and weekly backups of 78 GB of data across 1900 objects and 38 GB of files, protecting a total of 39 million records. The solution used minimal API calls, ensuring no impact on org performance. This provided the TechTarget team with peace of mind, allowing them to migrate data faster and revert to previous versions in minutes if issues arose. The outcome was protected Salesforce data, faster migrations, and highly appreciated customer support from Odaseva.

Informa TechTarget