Case Study: Informa TechTarget secures Salesforce data and accelerates migrations with Odaseva

Helping TechTarget migrate and protect critical Salesforce data

Informa TechTarget, the global leader in purchase-intent-driven marketing and sales services, faced rapidly growing Salesforce data volumes from an Outlook plugin and multiple acquisitions that required large, one-time migrations. To preserve Salesforce data integrity before, during, and after these high-risk migrations, Informa TechTarget selected Odaseva for enterprise-grade backup and restore, data protection, data automation, and cloud replication.

Odaseva implemented daily and weekly backups that protect 78 GB of Salesforce data across 1,900 objects plus 38 GB of files—covering 39 million records—while using 0% of BULK API calls and just 0.74% of REST API calls. The result: faster, safer migrations with the ability to revert to prior states in minutes, reduced operational risk, and responsive Odaseva support that gives Informa TechTarget the confidence to scale.

Informa TechTarget

Ryan Donovan

Salesforce Administrator