Case Study: Cafés Bibal boosts B2B customer communication and retention with Octopush

How Can Hotel & Restaurant Suppliers Use It To Make It Happen

Cafés Bibal, a major coffee roaster serving cafes, hotels, and restaurants in southern France, needed a better way to communicate proactively with B2B customers. Its existing email campaigns were proving ineffective because hospitality professionals rarely read them, so the company looked for a more direct channel to share product updates, promotions, and order-related information.

Using Octopush’s bulk SMS platform and SMS API, Cafés Bibal began sending group SMS campaigns to customers and automated SMS alerts to technicians when coffee machines failed. The result was stronger customer engagement, with recipients responding to SMS and asking for more information, helping sales teams generate interest and support additional sales; the company also found Octopush simple, economical, and easy to use.

Cafés Bibal

Josélito Tirados

Marketing Mission Manager