Case Study: Marketing Synergy achieves scalable liquor price tracking with Octoparse

Marketing Synergy Pty Ltd - Customer Case Study

Marketing Synergy Pty Ltd, a marketing consultancy in Australia, needed a reliable way to gather and clean pricing data from more than 20 retail liquor sites. Their small team was manually collecting data from multiple web sources, which limited how many new products they could add and made price comparison difficult because the data came in many different formats.

Octoparse helped Marketing Synergy extract target data into structured, consistent formats at scale and keep it updated as often as needed without sacrificing accuracy. With Octoparse’s web scraping platform, Marketing Synergy built a centralized database covering over 95% of online liquor sales channels and more than 40 marketplaces, crossing a quarter-million updates while improving freshness and consistency of its market-monitoring data.

Marketing Synergy Pty Ltd

Mike Coomer

Mike Coomer