Case Study: Philadelphia Accelerator Fund launches branding, website, and loan portal with Octo Design

Philadelphia Accelerator Fund launches brand and website with Octo Design

The Philadelphia Accelerator Fund (PAF), a nonprofit loan fund, needed to establish its brand and create a website to raise awareness for its mission of providing affordable housing financing. Their challenge, tackled with vendor Octo Design, was to clearly communicate their complex offerings to two distinct audiences—investors and developers—while ensuring their messaging was targeted and effective for Philadelphia-area applicants.

Octo Design conducted extensive market research to inform a brand strategy and then developed PAF's brand identity, website, and a subsequent application portal. This portal allows users to complete training and apply for loans. The work by Octo Design provided the framework for a successful launch, enabling PAF to build brand awareness and begin providing crucial funding to historically disadvantaged developers.

Philadelphia Accelerator Fund (paf)