Case Study: Allegheny County Health Department achieves stronger COVID-19 awareness and prevention outreach with Octo Design

Allegheny County Health Department boosts COVID-19 outreach with Octo Design using weekly analytics reporting

The Allegheny County Health Department (achd) faced the challenge of combating COVID-19 misinformation and effectively engaging community leaders within underserved populations. They enlisted Octo Design to create an awareness and prevention campaign to educate these influencers and increase their outreach efforts.

Octo Design implemented a multi-step solution that began with face-to-face community engagement. They then developed a digital portal and toolkit containing training materials, social media messaging, and downloadable assets in multiple languages. Octo trained the community leaders on using these resources and provided live virtual support. The results were tracked through weekly analytics, which showed a successful increase in effective COVID-19 prevention and outreach, positively impacting awareness in the targeted communities.

Allegheny County Health Department (achd)