Case Study: The Urban Winery creates standout creative wine packaging with Octavo Designs

The Urban Winery featured on Packaging of the World with Octavo Designs

Octavo Designs was approached by The Urban Winery, a business in Silver Spring, MD, to create a packaging design for its innovative VIDALPA product, a white wine aged with hops. The challenge was to develop a clean, modern, and fun design that effectively communicated the unique hybrid nature of this beverage and would appeal to both traditional wine lovers and new enthusiasts.

The solution from Octavo Designs featured a custom illustration of entwined grapes and hops and the use of carefully selected Pantone metallic and spot colors for the cans. This creative wine packaging successfully gave the product a bold and distinctive face, which was later featured on Packaging of the World. The design achieved its goal of generating curiosity and positioning the unique product as something special for consumers to discover.

The Urban Winery