Case Study: River Roots Barrel Company Elevates Whiskey Branding with Octavo Designs

River Roots Barrel Company boosts additional sales with Octavo Designs

The customer, River Roots Barrel Company, a Cleveland-based whiskey maker co-founded by celebrity chef Michael Symon, required branding and packaging that reflected the high quality and midwest spirit of their single barrel spirits. They engaged the vendor, Octavo Designs, to create a new visual identity and label design that would meet these elevated standards.

Octavo Designs developed a sophisticated logo suite that blended vintage and modern elements, featuring a crown-shaped barrel and reflected R's to represent roots. The solution included custom illustrated labels for the single barrel bottles, printed on textured linen paper with copper foil detailing. According to the customer's CEO, the new design was expected to generate a considerable amount of additional sales. Octavo Designs successfully delivered a bottle that appeals to both enthusiasts and casual consumers, making the client's dream a reality.

River Roots Barrel Company