Case Study: Frederick County Chamber of Commerce refreshes its brand identity and department logos with Octavo Designs

Frederick County Chamber of Commerce refreshes a 20-year brand identity with Octavo Designs

The Frederick County Chamber of Commerce, the United States' first chartered chamber, sought to modernize its century-old brand to better lead its business community into the future. They partnered with vendor Octavo Designs for a comprehensive rebranding project that would involve developing a new mission, vision, and visual identity.

Octavo Designs conducted extensive stakeholder research to create a new, forward-looking brand identity. The solution included a modern logo mark featuring a stylized 'F' with an arrow symbolizing progress, a new typeface, and a vibrant color palette. Octavo also developed distinct sub-brand identities for the Chamber's various departments to increase their recognition. The result was a cohesive and modern brand system that positioned the Chamber for a bright future, with the client praising Octavo's holistic approach and the exciting unveil.

Frederick County Chamber of Commerce