Case Study: FireFly Farms achieves standout cheese packaging with Octavo Designs

FireFly Farms launches two cheese label designs with Octavo Designs for Whole Foods

Octavo Designs was approached by FireFly Farms, a cheese producer committed to ethical and sustainable farming, to create two new label designs for their handmade goat cheeses. The challenge was to develop labels for their Cabrita and Bella Vita cheeses that would stand out on shelves, particularly at Whole Foods where the new products were to be exclusively sold, while honoring the art nouveau style of their existing branding.

The solution implemented by Octavo Designs involved creating custom, whimsical illustrations for each label, evoking a vintage European poster style with muted yet welcoming colors. The result was two distinct, sophisticated labels that captured the unique personality of each cheese, successfully making them visually stand out in a competitive retail environment. Octavo Designs achieved its goal of creating timeless packaging that nods to artistic styles of the past while remaining relevant for present-day consumers.

FireFly Farms