Case Study: Andy Factory boosts shelf appeal with packaging and marketing materials from Octavo Designs

Andy Factory relaunches Uncle Dell’s Mambo Sauce in late 2019 with Octavo Designs

The customer, Andy Factory, needed packaging design and marketing materials for the relaunch of their flagship mambo sauce. Their challenge was to create a unique design that would stand out on store shelves, reflect the founders' personalities, and celebrate the product's vibrant D.C. origins. They engaged the vendor, Octavo Designs, for this creative package design work.

Octavo Designs developed a comprehensive solution, starting with a new company logo that used negative space to form an "A" from a sauce drop and bottle. The packaging featured lively typography, a bold color palette, and a distinctive close-up of George Washington covered in the sauce. The vendor also created matching business cards, stationery, and promotional materials with a consistent, youthful vibe. While no specific metrics are provided, the result was a striking and memorable brand identity that met the client's objective of creating a one-of-a-kind design.

Andy Factory