Case Study: Wicked Edge increases AOV by 61% with Octane AI

Wicked Edge boosts AOV 61% with Octane AI

Wicked Edge, a seller of precision knife sharpeners, faced the challenge of educating potential customers about their complex product line. Their unique sharpening systems had a high learning curve that created a barrier to purchase, resulting in low conversion rates of only 1.5%. To address this, they worked with their agency partner and the vendor Octane AI to implement a product recommendation quiz.

The solution from Octane AI was a strategically designed quiz that assessed customer needs and provided personalized product recommendations. A key feature was the "Add All to Cart" button, which allowed for easy pseudo-bundling of recommended items. This solution led to a significant 61% increase in average order value, with quiz takers having an AOV of $727. It also more than doubled their conversion rate to 3.6% and generated a 28% revenue lift.

Wicked Edge