Case Study: WEN by Chaz Dean achieves 21% higher AOV with Octane AI

WEN by Chaz Dean increases AOV by 21% with Octane AI

WEN by Chaz Dean, a major hair and skin care brand, partnered with Octane AI to transition from relying solely on QVC to owning its direct-to-consumer experience on Shopify. The challenge was to replicate the brand's personalized salon consultation online and guide shoppers through its large catalog of over 700 products to find the right items for their unique needs.

Octane AI implemented a product recommendation quiz as the main call-to-action on the website. This quiz used branching logic to create a personalized path for each shopper and captured zero-party data. The solution achieved an 85% completion rate and resulted in a 21% higher average order value for customers who took the quiz compared to those who did not.

WEN by Chaz Dean