Case Study: Tortuga boosts quiz completions, email opt-ins, and conversions with Octane AI

Tortuga boosts quiz completion to 91% with Octane AI

Tortuga Backpacks, a premium travel gear brand, struggled to help online shoppers choose the right backpack from their extensive, similar-looking product line. This challenge was compounded by different airline regulations and their products' premium pricing, which required customers to be confident in their selection. To address this, they worked with Octane AI to implement a product recommendation quiz.

Octane AI's solution was a Bag Finder Quiz that asked shoppers about their travel needs to provide a personalized product recommendation. This quiz achieved a 91% completion rate and a 20% email opt-in rate, capturing valuable zero-party data. Most importantly, it led to a 3% purchase rate from quiz completers, which was significantly higher than the site's average, and provided insights that informed better product development.

Tortuga