Case Study: Kala Brand Music Co. achieves 79% revenue growth and 66% higher average order value with Octane AI

The Messenger & SMS Marketing Strategy That Resulted in 79% More Revenue And a 66% Increase in Average Order Value

Kala Brand Music Co. was seeing high cart abandonment and stagnant revenue, average order value, and ROAS while Hawke Media managed their Facebook ads. To address the large drop-off between add-to-cart and purchase, they implemented Octane AI’s Messenger marketing solution (with opt-in tools on their Shopify site).

Hawke Media used Octane AI to deploy Messenger opt-ins, browse and cart abandonment flows (80%+ open rates), product recommendation quizzes for segmentation, conversational click-to‑Messenger ads, and automated FAQ/customer service. Using Octane AI’s platform, Kala achieved a 79% increase in revenue, a 66% rise in average order value, and a 77% improvement in return on ad spend.

Kala Brand Music Co.