Case Study: Shopify Creates a Conversational Shopping Experience with Octane AI

Shopify boosts email opt-ins 16x with Octane AI

Shopify, the e-commerce platform, faced a challenge on its own Shopify Hardware Store. Merchants were struggling to determine which hardware products and bundles were best suited for their specific brick-and-mortar retail locations. To create a more consultative experience and collect valuable zero-party data, Shopify implemented a Shop Quiz from vendor Octane AI.

Octane AI's solution provided a personalized quiz that asked merchants 1-3 questions about their needs to recommend tailored hardware bundles. This replicated an in-store consultation and collected zero-party data for follow-up. The results included a 16x increase in email opt-ins for out-of-stock notifications and an 11% increase in average order value (AOV).

Shopify