Case Study: Nustrips boosts conversions and lead capture with Octane AI

Nustrips boosts conversions with Octane AI’s 3-part quiz email flow and up to 25% off

Nustrips, a vitamin brand offering dissolvable strips, faced challenges in helping customers choose between their multiple product lines for sleep, energy, and beauty. They needed a way to educate new customers on their novel format, capture customer intent, and generate leads for marketing follow-up. They partnered with Octane AI to implement a product recommendation quiz.

Octane AI implemented a short, expert-led quiz that asked targeted questions aligned with Nustrips' products. The solution captured zero-party data and integrated with Klaviyo to power a three-part email flow with escalating discounts. The results included a higher conversion rate from personalized recommendations and the collection of rich customer data for targeted marketing segments.

Nustrips