Case Study: Jones Road Beauty generates 800,000 email leads with Octane AI quizzes

Jones Road Beauty generates 800,000 email leads with Octane AI

Jones Road Beauty, a digitally-native clean beauty brand founded by Bobbi Brown, faced the challenge of guiding online shoppers to the right products without the benefit of in-person consultations. This lack of personalized shade matching created friction, led to missed sales opportunities, and lowered customer retention rates. To address this, they turned to vendor Octane AI and implemented its quiz platform.

The solution involved creating seven specialized quizzes using Octane AI to provide personalized product recommendations and shade matching. This replicated an in-store consultant experience online. The results were highly successful, generating 800,000 email leads, which constitutes 80% of the brand's total email list. The post-quiz welcome flow also achieved a higher conversion rate than their standard flow.

Jones Road Beauty