Case Study: Jones Road Beauty drives 7 figures in profit with Octane AI

Jones Road Beauty drives 3x ROAS with Octane AI

Jones Road Beauty, a cosmetics brand founded by Bobbi Brown, faced a heavy reliance on expensive Facebook advertising and was initially skeptical about acquiring customers on TikTok. They needed a new strategy to capture leads from an audience that uses the platform primarily for entertainment, not shopping. They partnered with Octane AI to address this challenge.

Octane AI implemented a solution where TikTok ad traffic was directed to an educational advertorial, which then funneled users into a "find my shade" quiz. This quiz captured zero-party data and email opt-ins while providing personalized product recommendations. This strategy allowed Jones Road Beauty to collect 124,000 emails and 2.5 million data points, leading to a 50% increase in average order value, a 15% quiz conversion rate, and $7 cost per email signup, ultimately generating seven figures in profit for the brand.

Jones Road Beauty