Case Study: Jacked Up Fitness achieves 47% higher AOV with Octane AI Quiz

Jacked Up Fitness increases AOV 47% with Octane AI

Jacked Up Fitness, a seller of high-end fitness equipment, faced the challenge of guiding customers through complex, high-ticket purchases of Power Racks. Customers were often unsure which product matched their specific needs, goals, and space constraints, requiring a consultative selling approach. They partnered with vendor Octane AI to implement an interactive product quiz.

Octane AI's solution was a two-minute quiz prominently featured on the site, which asked key questions to provide personalized product recommendations. This consultative tool dramatically increased customer confidence. The results were a 47% increase in average order value, with quiz takers spending $3,615 on average, and the quiz now generates 21% of the company's total revenue.

Jacked Up Fitness